POSIM Blog

One of the most effective ways to gauge your retail business’ health is by monitoring your returns. We’re not talking about returned merchandise (although you should keep an eye on that, too), but rather the number of returning customers. When it comes to business metrics, the strength of your customer…

Chances are you know when a customer is a good fit for your store. Nine times out of ten, you can tell by the questions they ask and the items they gravitate to whether they’ll become long-term customers. In other words, you know your ideal customers when you see them.…

Hands down, customer experience wins in retail.  Despite predictions, online shopping isn’t replacing face-to-face retail. Instead, technology is transforming customer expectations for in-person shopping experiences. Today’s buyers expect an integrated omnichannel experience, with brick-and-mortar retail playing a starring role.  Customers rank visiting a physical store as their first choice when…